Google Analytics Setup

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. Source: Wikipedia

Google Analytics allow you to see exactly who is visiting your website, when, and from where. Kindly see below a list of some important features provided by Google Analytics:

• Traffic Reporting. As a basic service, Google Analytics will tell you how many people are visiting your website on a day-to-day basis.
• Conversion Tracking. You can set up Google Analytics to track when certain events are triggered on your website. For example, you can record what percentage of people complete a contact form or purchase a product. You can then also see where they came from.
• Keywords. Google Analytics can tell you which keyword people are using to find your website online. This is important because it allows you to optimise your website for the keywords that work.
• Third-Party Referrals. Google Analytics will show you from which websites you are receiving traffic.

The above list is only a small portion of the features that are available to users of Google Analytics. It is an incredibly complex system that can give you invaluable insight into the people visiting your website. This information allows you to improve every aspect of your website.